Prediction-market deals begin contributing to Sportradar’s revenue growth

Sportradar said its expansion into prediction markets made a material contribution to revenue for the first time in the third quarter, as the sports-data group reported €363 million in revenue, up 24% from a year earlier.

The company said contributions from across the prediction-markets landscape were among the drivers of the quarter. It has built relationships with three exchanges, about 10 market makers and its first broker, Robinhood, spanning partners including Kalshi, Polymarket and Novig.

The partnerships combine fixed fees with variable payments that are expected to increase as the markets grow, Sports Business Journal reported. Sportradar expects prediction markets to provide significant growth in 2027, while cautioning that the business, alongside its PlayRadar iGaming platform, remains an early-stage initiative that may take time to become large.

The company’s Betting Technology & Solutions division generated €297 million, an increase of 27%. Betting & Gaming Content revenue rose 37%, driven by the IMG Arena acquisition and demand from new and existing customers, including prediction-market participants.

Sportradar acquired IMG Arena’s global sports-betting rights portfolio on Nov. 3, 2025. The portfolio included relationships with more than 70 rightsholders, roughly 38,000 official-data events and 29,000 streaming events across 14 sports. The integration helped product uptake and revenue growth in the latest quarter, though related sports-rights costs rose to $125 million from $81.2 million a year earlier; prediction-market deals were a smaller contributor to that increase.

As we reported in August, Sportradar expanded its Polymarket arrangement to more than 20 leagues and competitions, covering about 300,000 matches a year with data, streaming and integrity services. In June, it also signed a multiyear global deal to provide Kalshi with official data and solutions across properties including MLB, NHL, MLS and UFC, with scope to contract directly with Kalshi brokers and market makers.

Growth was strongest in the United States, where revenue climbed 47%, compared with 17% in the rest of the world. Sportradar attributed part of the U.S. increase to prediction-market growth and customer adoption of premium content and solutions. Marketing & Media Services revenue rose 15%, partly because sportsbook and prediction-market customers increased affiliate-marketing spending, while Sports Content, Technology & Services revenue grew 11% to €66 million.

Adjusted EBITDA reached €102 million, up 21%, for a 28.2% margin. Revenue growth and lower personnel costs supported the gain, partly offset by IMG Arena costs, particularly for sports rights.

For the first nine months of 2026, revenue rose 18% to €1.087 billion. Sportradar reiterated its forecast for 19% to 21% constant-currency revenue growth for the full year, equivalent to reported revenue of €1.518 billion to €1.533 billion. The guidance excludes any effect from the planned sale of Atrium Sports’ Coaching & Scouting business to Teamworks Innovations because the timing of the transaction’s closing remains uncertain.