Optimove and Plaee offer white-label route into prediction markets

Optimove has partnered with Plaee to offer its iGaming and sports-betting customers a white-label route into prediction markets, combining Plaee’s exchange-related infrastructure with Optimove’s customer-data and retention tools.

The arrangement, announced Sept. 24, allows operators to launch prediction-market products under their own brands rather than build an exchange from scratch. Plaee supplies the trading interface, back-office systems, liquidity access and regulatory approvals, while Optimove will provide behavioural-data-driven onboarding, promotion targeting and retention journeys.

For operators that already run sportsbooks and casinos, prediction-market activity will be incorporated into Optimove’s unified customer record. The companies said this is intended to provide one view of customer positions, wagers and casino play, rather than leave data fragmented across products.

The partnership does not require Optimove clients to launch prediction markets, according to NextPredict. It gives Plaee access to Optimove’s established network of sports-betting and online-casino companies; Optimove says it serves more than half of the EGR Power 50.

Meryl Serouya said operators saw an opportunity in the category but wanted to approach it with the scrutiny required by regulation. Building an exchange historically could take 18 months before a launch, Serouya said, whereas Leon Okun said the combined service could let an operator add prediction markets within weeks, with acquisition and retention capabilities in place from the first day.

Plaee had already introduced its turnkey prediction-market platform in May. The company said the platform combined a regulated US exchange, liquidity access, monetisation tools and a customisable interface, and that its model could reduce time to market from months to weeks. Plaee also said it had partnered with Crypto.com to power a CFTC-compliant US prediction market.

Plaee gives operators access to liquidity and event contracts listed on Crypto.com | Derivatives North America, which it described as a CFTC-regulated exchange. Plaee partnered with CDNA in January to provide customers access to federally regulated event contracts and liquidity, and BitMart US launched a Plaee-powered offering in June with about 405 markets spanning sports, economics, politics and crypto.

The tie-up arrives as prediction-market trading has expanded sharply. WilmerHale said global trading volume rose from less than $16 billion in 2024 to nearly $64 billion in 2025, with sports contracts accounting for more than 80% of activity. Optimove and Plaee cited projections that market volume could reach $1 trillion by 2030.

Regulatory conditions remain central to the offering. Prediction-market platforms are subject to CFTC jurisdiction as designated contract markets, and the agency has said sports-related event contracts are swaps under its exclusive jurisdiction pursuant to the Commodity Exchange Act. On Sept. 17, the CFTC issued Staff Letter 26-25, under which its Market Participants Division said it would not recommend enforcement solely over certain covered activities by qualifying passive software providers that lack introducing-broker registration.

That relief does not extend to providers that hold customer assets, exercise discretion over order routing or execution, or participate in individual orders. Optimove and Plaee said they planned to begin onboarding interested operators immediately.