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Novig says Sweeney campaign coincided with surge in trading and deposits
The sports prediction-market platform reported nearly doubled trading volume and more than tripled first-time depositors in 20-day periods around the Sept. 9 launch.
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Novig seeks funding at up to $2 billion valuation
Sports prediction-market platform is discussing a round that would quadruple its February valuation, though the deal has not yet closed.
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Novig’s Sydney Sweeney campaign triggers criticism over portrayal of women’s sport
The sports prediction-market company’s first national advert generated tens of millions of views, but drew a forceful response from athletes.