High Roller opens ROLR prediction-markets platform to eligible US customers

High Roller Technologies has commercially launched ROLR, a real-money prediction-markets platform for eligible US customers, opening it beyond an invitation-only beta that began Sept. 15. The browser-based service lets users find markets, trade contracts linked to real-world outcomes and manage positions.

The launch marks High Roller’s entry into the US prediction-markets business. The company expects the operation to begin contributing revenue in the fourth quarter. As we reported Sept. 24, High Roller had completed the soft launch and was aiming for a full US rollout in October.

ROLR is currently available through desktop and mobile browsers. Dedicated iOS and Android applications are planned, subject to app-store approvals.

The event contracts are offered by Crypto.com | Derivatives North America. ROLR’s technology is supplied under High Roller’s licensing and development agreement with mrkts.com, which includes connectivity to Crypto.com services, payments and compliance functions.

High Roller’s wholly owned ROLR US LLC is a National Futures Association member and a registered guaranteed introducing broker under an agreement with OG Markets US, doing business as Crypto.com FCM. Customer accounts brought in through ROLR are carried by Crypto.com FCM, and ROLR US does not hold customer money.

The closed beta tested the full customer journey, including registration, identity and location checks, funding, market discovery, orders, trading, settlement, withdrawals and customer service. High Roller said the controlled phase was intended to assess its operating infrastructure and customer experience before the commercial release.

The company is supporting the launch through marketing and distribution relationships with Lines.com, Forever Network and Leverage Game Media, while SpikeUp Media supports ROLR through performance marketing and direct customer acquisition. The partners have reported sizeable digital audiences, including more than 4 million social-media followers for Lines.com and 20 billion impressions for Forever Network in 2025.

ROLR enters a market led by Kalshi and Polymarket. Pew Research Center found that their combined global monthly trading volume rose from $26 billion in May to $53 billion in July, largely because of sports trading. High Roller reported second-quarter revenue of $2.8 million, down 59.5% from a year earlier, before its prediction-markets business was expected to contribute.

ROLR is sponsoring NEXTPredict 2026, a prediction-markets summit at Hudson Yards in New York City on Oct. 22 and 23.